Create an irresistible brand that connects

Are you finding it hard to resonate in an overcrowded market?

You need an identity that’s more than smart. You need to authentically reflect what you’re about, resonate with people emotionally and make your business or cause utterly irresistible.

Smart isn’t enough. Smart doesn’t tug at the heartstrings. Smart doesn’t create a gut feeling, at best, smart reassures. However, smart doesn’t motivate action, smart isn’t irresistible.

Creating irresistible means creating an emotional connection between you and the people you’re communicating with. It means capturing the essence of what you do and communicating that through every decision you make for your brand.

Whilst jumping on the latest design fad may be tempting, rebranding with another cookie cutter logo or website template isn’t going to make you resonate. Go with a creative direction that reflects your aspirations; create everything from your logo to your copy with the intention to connect.

Stop seeing people as figures, trends and likes. Stop focussing on short term sales and start focussing on long term brand equity. Focus on building an irresistible relationship through a lasting first impression.


What Everybody Ought to Know About Writing Great Headlines

Who Else Wants [blank]?

Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works well for other subject matter.

  • Who Else Wants a Great WordPress Theme?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants More Fun and Less Stress When on Vacation?

The Secret of [blank]

This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.

  • The Secret of Successful Podcasting
  • The Secret of Protecting Your Assets in Litigation
  • The Secret of Getting Your Home Loan Approved

Here is a Method That is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.

  • Here is a Method That is Helping Homeowners Save Hundreds on Insurance
  • Here is a Method That is Helping Children Learn to Read Sooner
  • Here is a Method That is Helping Bloggers Write Better Post Titles

Little Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.

  • Little Known Ways to Save on Your Heating Bill
  • Little Known Ways to Hack Google’s Gmail
  • Little Known Ways to Lose Weight Quickly and Safely

Get Rid of [problem] Once and For All

A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.

  • Get Rid of Your Unproductive Work Habits Once and For All
  • Get Rid of That Carpet Stain Once and For All
  • Get Rid of That Lame Mullet Hairdo Once and For All

Here’s a Quick Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.

  • Here’s a Quick Way to Get Over a Cold
  • Here’s a Quick Way to Potty Train Your Little One
  • Here’s a Quick Way to Backup Your Hard Drive

Now You Can Have [something desirable] [great circumstance]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Meet Sexy Singles Online Without Spending a Cent
  • Now You Can Own a Cool Mac and Still Run Windows

[Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

  • Speak Spanish Like a Diplomat
  • Party Like Paris Hilton
  • Blog Like an A-Lister

Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.

  • Build a Body You Can Be Proud Of
  • Have a Smile You Can Be Proud Of
  • Build a Blog Network You Can Be Proud Of

What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

  • What Everybody Ought to Know About ASP
  • What Everybody Ought to Know About Adjustable Rate Mortgages
  • What Everybody Ought to Know About Writing Great Headlines

How to Build a Reputation When You’ve Just Started Your Business

Improve your online image

Make sure you have a clean and professional website. It doesn’t have to be overly fancy or win awards, it just needs to look clean and professional.

Please also use a professional email e.g


Highlight your experience

One way you could do this is on your LinkedIn and about page of your website.

Communicate clearly and confidently

Make sure you perfect your pitch before you network.

Get client reviews

Offer your services for free or at a discounted rate to get people in the door. Or contact people you’ve worked with in the past. Offer them an incentive.

Get free online press

Pitch an interesting story to your local newspaper or contact a popular blogger that appeals to your target market and get them to write an interesting story, review or interview with you. Once you’ve got this done, get their logos on your Media page of your website. Eg. As seen on Glamour Magazine. This will impress people.

What do you do when someone keeps disagreeing with you?

People don’t like it when they’re disagreed with. So next time someone has an objection, agree with it then add your own point at the end.

“I agree with A and would like to add B”

You can use this in a variety of ways.

“I agree that product XYZ is pricier than others and I would like to add that it has extremely valuable features that are not offered by any of the existing competitors.”

or go harder…

“I agree that this product XYZ is pricer than it’s counterparts and would like to add that the issue here isn’t the price of the product but the how much time its going to save you and how much profit you will generate, which I may add is being offered to you now at a 30% discount.”

Does this mean I have to say yes to everything the potential customer says?

Yes, but you don’t have to agree with every bit that they say or something you don’t necessarily like.

If you don’t agree AT ALL with anything they said, agree that they said it. I know this sounds bizarre but it works.

“I agree that you lambasted my business and would like to add that only someone with the least amount of professional experience would say something like that.”

I just called someone an amateur. It’s STILL better to agree with them than disagree with them. People are universally hardwired to like people who agree with them. They react positively to agreements. This is an excellent technique during arguments because it defuses other people’s defences. When someone agrees with you, their brain automatically lowers its defenses. The moment someone disagrees with you, their defenses are high and they’re most likely ready to fight to defend their position even if they’re wrong or make no sense. That’s just how the human brain works.

Take advantage of the fact that people love seeing people agree with them. All you have to do is show the other person there’s another way of viewing a topic or issue.

“I agree that you disagree with … and your perspective is one of many.”

When you reply take caution how often you use the word ‘but’. People perceive this as a point of disagreement and an excuse. People don’t like excuses. Use “and” instead!

How To Be More Persuasive.

So many people think you need fancy equipment or a word-for-word script to really effectively persuade people. That’s not the case. There’s a difference between being an expert and being perceived as an expert.

There’s a difference between being an expert and being perceived as an expert.  If you can’t speak and convey that, then they won’t perceive you in that way.

Be Considerate & Follow Their Directions

When you’re selling make their lives easier don’t take too much of the time. If you say you’re going to take 2 minutes, aim for 1.5 minutes.

Be Enthusiastic

Celebrate yourself for your achievements. Enthusiasm is contagious.

Be Specific & Clear

Make sure there’s nothing vague or unclear when you want to persuade and sell.  You can be an expert on anything but if you can’t communicate it confidently and clearly they won’t see that. The key is to rehearse this with common questions you get asked. E.g. What do you do?

Sum this up in 60 secs where you wouldn’t overwhelm the person but you get every single point across. Tweak it a few times. Then at any given moment, if someone asks you that question, you’re able to rattle off that same speech. When you do that, like anything with repetition, you’ll become great at it and appear ultra confident.

Give a reason why

When you give people more of a reason why you’re asking for something they’re more inclined to give it to you.

Be authentic

Really believe what you’re saying.

Look the part

Dress to match how your customer dresses or their ideals. So they have a better way of conducive to that environment to create the connection.

Be grateful

Thank the person for the opportunity. Acknowledge something important to the person e.g their time.

Your job as is to get the person you want to persuade, to persuade themselves. They overcome objections adversity to get the target to say yes in a way that is beneficial to both parties.

It doesn’t feel like they’re forced to say yes or going to ultimately regret the decision later.

People would do more to avoid pain than to get pleasure.