Are you finding it hard to resonate in an overcrowded market?
You need an identity that’s more than smart. You need to authentically reflect what you’re about, resonate with people emotionally and make your business or cause utterly irresistible.
Smart isn’t enough. Smart doesn’t tug at the heartstrings. Smart doesn’t create a gut feeling, at best, smart reassures. However, smart doesn’t motivate action, smart isn’t irresistible.
Creating irresistible means creating an emotional connection between you and the people you’re communicating with. It means capturing the essence of what you do and communicating that through every decision you make for your brand.
Whilst jumping on the latest design fad may be tempting, rebranding with another cookie cutter logo or website template isn’t going to make you resonate. Go with a creative direction that reflects your aspirations; create everything from your logo to your copy with the intention to connect.
Stop seeing people as figures, trends and likes. Stop focussing on short term sales and start focussing on long term brand equity. Focus on building an irresistible relationship through a lasting first impression.